The Avid Reader is a much beloved book shop in downtown Davis, CA. The task was to create a delightful and engaging summer window display for their visitors. By beginning with research about their customers and the types of books that sell best during the summer months, a display that visually delights and intrigue their core customers was created. 

After taking into account preliminary research, a summer window was formulated that would be able to catch and keep the attention of the 4 main personas. Incorporating levels into the display became important, as the display needed to work visually for folks of all ages and heights. Many different categories of books were used to entice and engage passersby. The result is multilevel window display that suggests a summertime scene, all made using book elements that are readily available. It is a great way to engage the summer reader to peruse the Avid Reader.